(This article first appeared on IPWatchDog)
“On the patent’s government-issued cover, it stated that Snapizzi would have the ‘right to exclude others from making, using, offering for sale, or selling’ the invention. This meant the patent would protect their company from infringers and give them enough time to carve a toehold in the market. Randy trusted the U.S. government, and this made the burden of huge risk much more tolerable.”
Randy dela Fuente was an entrepreneur and a photographer for 25 years. His company did high volume photographs for large events—things like high school graduations and other events with hundreds of participants.
Managing thousands of photographs for hundreds of people can be a complicated affair. The object is to sell pictures, but to sell them, the subject of the picture must be able to find the picture. If the process is too difficult, customers get frustrated and sales are lost.
To read the rest of Paul Morinville’s article, click here.